Himalaya eyes the baby care segment

25 September 2009

Becoming a parent is a joyous moment for everyone. With it comes the responsibility of taking care of the baby, the most important part in every parent’s life. It brings in a whole lot of new experiences and challenges that are both fulfilling and daunting at the same time.

The Himalaya Drug Company today announced its plans to grow its presence in the baby care segment. With a range of clinically proven pharmaceutical-grade head-to-toe herbal baby care products, based on Ayurvedic formulations, Himalaya will address the demands of consumers who are looking for products that are gentle, safe and efficacious.

The products contain 100% herbal actives that are effective, mild and soothing for the baby’s sensitive skin making them an excellent choice for parents looking for the best for their babies.

Speaking at a press briefing in Mangalore, Mr. Mukesh Patney, Marketing Manager, Zindel Divison, The Himalaya Drug Company said, “The baby care market in India is pegged at Rs. 555 crore and is expected to grow by 10% to reach Rs. 600 crores by 2009. While the market is dominated by one of two players, there is a demand from majority of consumers for herbal baby care products. Presently, this need is not being addressed. Himalaya is in a unique position to address this demand. We have been in the business of developing herbal products for 80 years and we will offer consumers world-class herbal baby care products that have the strong backing of science.”

He further added, “Parents want the best care for their babies. When choosing a product for their little one, they opt for brands they can trust. As makers of products like Bonnisan and Bonnispaz that are trusted by mums across the country, Himalaya has strong credibility in this segment. We value the faith that parents have put in our products and hence we have taken extra care in developing this range of herbal baby care products. With this range, parents will have the option of scientifically researched, herbal products for their baby, from a brand that has been a part of their homes for decades!”

Commenting on the plans for cities like Mangalore, Mr. Patney added,” Cities like Mangalore and Mysore are important markets for us. Consumers here have a long tradition of using herbal products and are open to using products from a brand like Himalaya. They are looking for products that are herbal and mild but also scientifically validated. We intend to address their demand with our range of herbal products.”

Himalaya has recently introduced the baby care gift pack which is a must-have for all parents! The products are made out of extensive research conforming to the standards of the pharmaceutical industry. But the best part is the fact that all the active ingredients are herbal in nature and are drawn from the ancient knowledge of Ayurveda, validated by modern scientific research. This not only makes these products extremely effective but also mild and soothing.

The Himalaya Baby Care Kits are available in 4 different packs and includes products like – Gentle Baby Shampoo, Baby Oil, Diaper Rash Cream, Baby Wipes, Moisturizing Baby Soap, Baby Lotion and Baby Powder. The kits are available in different pack sizes ranging from Rs. 125/- to Rs. 300/-. The complete Himalaya Baby Care kit costs Rs. 300/-. The Himalaya baby care kits have also been proved as one of the best gift packs and are available at exclusive Himalaya retail outlets, all major medical and general stores.

About The Himalaya Drug Company

The Himalaya Drug Company was founded in 1930 by Mr. M Manal with a clear vision to bring ayurveda to society in a contemporary form and to demystify the 5,000-year-old system of medicine. Starting operations in Dehradun way back in the 1930s, the company later spread its wings to Mumbai and subsequently across the country. In 1975 the company set up an advanced manufacturing facility in Makali, Bangalore which today houses the corporate headquarters. In 1991 the company relocated its R&D facility to Bangalore. The personal care line launched in 1999 has given a new dimension to Himalaya''s consumer push. Himalaya offers head-to-toe herbal solutions for the entire family.

The range of personal care products spans across product categories from skincare, hair care, baby care and dental care as well as well being that include Pure Herbs, Chyavanaprasha and Forest Honey. Its Pure Herbs like Neem, Lasuna, Shallaki, Ashwagandha, Karela as well as the Dental Cream, Hair Loss Cream and Shampoos are among its top sellers.

In March 2001, the company was granted a "Good Manufacturing Practices (GMP)" Certificate, issued by the Licensing Authority, Directorate of Indian Systems of Medicine, Bangalore.

source mangaloremithr.com


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